marketing mix

Over days, weeks, months and years, your marketing can become quite the beast, full of a mix of mediums, initiatives, set and forgets and those parts you’re afraid to get rid of but not really sure what they are doing for you. If you are feeling this way, sometimes a good old reset can do the trick and force you to make some decisions about what to keep and what to through out of your


Without a doubt social media has taken us all by surprise and the degree in which we all engage in it, in its various forms is astounding and something previous generations could never have predicted. Most of us have a love/hate relationship with social media. We love the information we can find out on it, we love how we can keep in touch with friends and family no matter the location, we love the businesses

Streamlining your branding

No doubt about it, when it comes to your brand consistency is key. Consistency in your tone of voice, consistency in your messaging, consistency towards your strategy and consistency in your look. When it comes to starting your brand and business, we often have an idea of what you want it to look like. But along the way, it evolves and before long you’ve got a bit of a mish-mash of variations of logos, fonts,

I can almost hear a simultaneous groan at the idea of a Business Plan. One long document, that you poor your heart and soul into, never to be looked at again.

The good news is – a business plan doesn’t have to be such a task. The bad news is – you absolutely need one.


How can you set your marketing objectives, without the overarching business


Whether you are a business owner, or responsible for bringing in new business, finding the time to fit business development into your week can be difficult. Often we find when things aren’t a standard practice, they are the action items that fall off the list, and sit low in priority. By engaging in regular business development activity and making it an intrinsic part of your weeks schedule will find you becoming more comfortable with the

Choosing a Freelancer

The world is certainly a smaller place now with access to platforms online that offer global reach to marketplaces full of skilled and cheaper labour.   Perhaps you have heard about ‘virtual assistants’, offshore graphic designers, offshore web developers, and many other options to send work overseas.   It can come with some risk, but with the right selection process and quality control you can absolutely reap the rewards of sending some work overseas.   If

identify your market

One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after. So before you set out to begin a new campaign, communications or creative piece, ensure you follow these steps to define who your market is made up

Do I need to update my website

In today’s business world, a website that represents your company is paramount to having continuity between the offline and online worlds that we all exist between. You may have had comment that it’s time to update your website, but how do you differentiate that between someone’s opinion and whether it actually requires a redo. There is no hard and fast rule when it comes to how often you need to update a website, so rather

How Do I Know if My Marketing is Working

There’s the old saying, I know 50% of my marketing is working, but I don’t know which 50%. No doubt about it, you need to market your business! However so many business owners remain uncertain as to where to direct their marketing budget, and more so how to track if it’s working. Here are some simple tips to reviewing your marketing spend and ensuring that medium is delivering results.

  • Divide your marketing budget up.
new business
 Step by Step Instructions in Starting a New Business in Australia

Starting a new business can be exceptionally fulfilling and provides you with so many exciting opportunities to tailor your work/life goals to your needs. It empowers you to own and build something that’s yours, and it’s an exciting journey! In any case, many entrepreneurs are unsure just where to begin get their new business up and running. We’ve put together the 10 first steps