Website Creation Strategy

Date Prepared:

Type of Website:

Overview

A. Objectives: What are we trying to achieve by building this site? How many visitors do we want in a given time frame? What do we want them to do when they visit our site?

B. Target audience: Who is our target audience for the site?

C. Current target audience perceptions: How does the target audience perceive our company, our products, and our current site (if there is one)?

D. Net impression: What is the most important impression that we want our site to make on our target audience?

E. Key copy points: What do we need to tell our target audience?

F. Proof points: Why should our target audience believe us?

G. Tone: In what manner should we speak to our target audience? That is, should we use technical language; marketing hype; standard, straightforward English; or a combination of these tones?

H. Information: In broad terms, what information/sections should be covered on the website?

I. Other mechanisms for driving traffic: What other techniques do we want to use for generating traffic on our site? IE eDMs (electronic direct mail)

I. Contact information: What contact information and mechanisms for contacting us do we want to provide on our site?

K. Competitive assessment: What are the pros and cons of our competitors’ sites?

Web site project execution

A. General description and specifications for the site:

A site that will allow me to grab information from mum-fluencers and for brands to put forward their ideas for campaigns to target mums.

Eventually I’d love to have a payment gateway where brands can pay for their campaigns and mumfluencers to receive payment for posts.

List of products or servicesTestimonialsMailing list subscription formProduct or service catalogue including detailsCase studiesHow to find us instructions and/or mapOrdering facilityProject portfolioPress releasesBooking facilityArticlesLinks to other relevant websiteCalendar or diaryUser guidesA directory of businessesInformation about the business – it’s history and structureContact detailsSearch facilityClient listEnquiry formDownloadable formsChat roomMessage board or discussion forumeBooksBlog Music or videoGamesNewsNewsletterJob application formsPassword protected pages for clients/members only Job vacanciesThird party advertisingDetailed statisticsFlash® contentOthers

B. Estimated budget

C. Timeframe

D. Other considerations and mandatory inclusions

I. Other considerations and mandatory inclusions

I. Domain hosting details: Who are we currently with?

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