Articles

What’s In Your Marketing Mix?

What’s In Your Marketing Mix?

Over days, weeks, months and years, your marketing can become quite the beast, full of a mix of mediums, initiatives, set and forgets and those parts you’re afraid to get rid of but not really sure what they are doing for you. If you are feeling this way, sometimes a...

Streamlining Your Branding

Streamlining Your Branding

No doubt about it, when it comes to your brand consistency is key. Consistency in your tone of voice, consistency in your messaging, consistency towards your strategy and consistency in your look. When it comes to starting your brand and business, we often have an...

How Do I Make Time for Business Development

How Do I Make Time for Business Development

Whether you are a business owner, or responsible for bringing in new business, finding the time to fit business development into your week can be difficult. Often we find when things aren’t a standard practice, they are the action items that fall off the list, and sit...

How Do I Outsource Offshore?

How Do I Outsource Offshore?

The world is certainly a smaller place now with access to platforms online that offer global reach to marketplaces full of skilled and cheaper labour. Perhaps you have heard about ‘virtual assistants’, offshore graphic designers, offshore web developers, and many...

Defining Your Market

Defining Your Market

One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after....

Do I Need to Update my Website?

Do I Need to Update my Website?

In today’s business world, a website that represents your company is paramount to having continuity between the offline and online worlds that we all exist between. You may have had comment that it’s time to update your website, but how do you differentiate that...

How Do I Know if My Marketing is Working?

How Do I Know if My Marketing is Working?

There’s the old saying, I know 50% of my marketing is working, but I don’t know which 50%. No doubt about it, you need to market your business! However so many business owners remain uncertain as to where to direct their marketing budget, and more so how to track if...

10 Steps to Starting a Small Business

10 Steps to Starting a Small Business

Step by Step Instructions in Starting a New Business in Australia Starting a new business can be exceptionally fulfilling and provides you with so many exciting opportunities to tailor your work/life goals to your needs. It empowers you to own and build something...