Articles
Tips on Marketing During the Quarantine Lockdown
By now, the whole world is aware of the coronavirus and a lot are getting anxious from hearing the news of the virus spreading and cities getting locked down. If you're an office worker, you are probably working from our home now because of the quarantine but instead...
What’s In Your Marketing Mix?
Over days, weeks, months and years, your marketing can become quite the beast, full of a mix of mediums, initiatives, set and forgets and those parts you’re afraid to get rid of but not really sure what they are doing for you. If you are feeling this way, sometimes a...
How Do You Feel About Social Media?
Without a doubt social media has taken us all by surprise and the degree in which we all engage in it, in its various forms is astounding and something previous generations could never have predicted. Most of us have a love/hate relationship with social media. We love...
Streamlining Your Branding
No doubt about it, when it comes to your brand consistency is key. Consistency in your tone of voice, consistency in your messaging, consistency towards your strategy and consistency in your look. When it comes to starting your brand and business, we often have an...
Quick Steps to Creating Your Business Plan to Optimise Your Marketing Spend
I can almost hear a simultaneous groan at the idea of a Business Plan. One long document, that you poor your heart and soul into, never to be looked at again. The good news is – a business plan doesn’t have to be such a task. The bad news is – you absolutely need one....
How Do I Make Time for Business Development
Whether you are a business owner, or responsible for bringing in new business, finding the time to fit business development into your week can be difficult. Often we find when things aren’t a standard practice, they are the action items that fall off the list, and sit...
How Do I Outsource Offshore?
The world is certainly a smaller place now with access to platforms online that offer global reach to marketplaces full of skilled and cheaper labour. Perhaps you have heard about ‘virtual assistants’, offshore graphic designers, offshore web developers, and many...
Defining Your Market
One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after....
Do I Need to Update my Website?
In today’s business world, a website that represents your company is paramount to having continuity between the offline and online worlds that we all exist between. You may have had comment that it’s time to update your website, but how do you differentiate that...
How Do I Know if My Marketing is Working?
There’s the old saying, I know 50% of my marketing is working, but I don’t know which 50%. No doubt about it, you need to market your business! However so many business owners remain uncertain as to where to direct their marketing budget, and more so how to track if...
Recent Post
Tips on Marketing During the Quarantine LockdownMarch 31, 2020
What’s In Your Marketing Mix?October 3, 2019
How Do You Feel About Social Media?October 30, 2018
Streamlining Your BrandingJuly 24, 2018
Quick Steps to Creating Your Business Plan to Optimise Your Marketing SpendMay 23, 2018