What’s In Your Marketing Mix?

What’s In Your Marketing Mix?

Over days, weeks, months and years, your marketing can become quite the beast, full of a mix of mediums, initiatives, set and forgets and those parts you’re afraid to get rid of but not really sure what they are doing for you. If you are feeling this way, sometimes a...
How Do I Make Time for Business Development

How Do I Make Time for Business Development

Whether you are a business owner, or responsible for bringing in new business, finding the time to fit business development into your week can be difficult. Often we find when things aren’t a standard practice, they are the action items that fall off the list, and sit...
How Do I Outsource Offshore?

How Do I Outsource Offshore?

The world is certainly a smaller place now with access to platforms online that offer global reach to marketplaces full of skilled and cheaper labour. Perhaps you have heard about ‘virtual assistants’, offshore graphic designers, offshore web developers, and many...
Defining Your Market

Defining Your Market

One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after....
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