Without a doubt social media has taken us all by surprise and the degree in which we all engage in it, in its various forms is astounding and something previous generations could never have predicted.

Most of us have a love/hate relationship with social media.

We love the information we can find out on it, we love how we can keep in touch with friends and family no matter the location, we love the businesses we can find there, we love the opportunity it provides us with to have a voice in so many different community, social and political topics, and we love many other parts.

We hate how much time we spend, we hate the opinions of others, we hate the fact we don’t often see the full picture of someone͛s life or situation and we hate the addictive nature of it.

I’m sure there are many other love/hate elements we could all add to the above list. But regardless of the feelings you have towards social med

If you don’t, you will be left behind in business. Social media is not going away, there will be more tools, more platforms and more opportunities to talk to people as the years progress. So instead of feeling nostalgic about how it used to be, spend that energy on being excited about the opportunity it presents your business.

Figure out a way to stand out online, how your business can evolve to be a business that moves through the next phase with innovation and keeping up. If you don’t think your clients are on social media, then you’re not being honest with yourself about who they are. Try it, embrace it, even if its for your emerging markets that will be your ͚next͛ customer, give it a go. Go deep, read lots, do your research and find where your place in it all is. You’ll be one of the good news stories of businesses who have thrived through the changes ahead.