Marketing Archives - Jam Advertising

Tips on Marketing During the Quarantine Lockdown

by Marissa Marschke | Mar 31, 2020 | Blog, Marketing

By now, the whole world is aware of the coronavirus and a lot are getting anxious from hearing the news of the virus spreading and cities getting locked down. If you’re an office worker, you are probably working from our home now because of the quarantine but...

What’s In Your Marketing Mix?

by Marissa Marschke | Oct 3, 2019 | Blog, Marketing

Over days, weeks, months and years, your marketing can become quite the beast, full of a mix of mediums, initiatives, set and forgets and those parts you’re afraid to get rid of but not really sure what they are doing for you. If you are feeling this way, sometimes a...

How Do You Feel About Social Media?

by Marissa Marschke | Oct 30, 2018 | Blog, Branding, Marketing, Social Media

Without a doubt social media has taken us all by surprise and the degree in which we all engage in it, in its various forms is astounding and something previous generations could never have predicted. Most of us have a love/hate relationship with social media. We love...

Defining Your Market

by Marissa Marschke | Jan 23, 2018 | Blog, Marketing

One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after....

How Do I Know if My Marketing is Working?

by Marissa Marschke | Nov 2, 2017 | Blog, Marketing

There’s the old saying, I know 50% of my marketing is working, but I don’t know which 50%. No doubt about it, you need to market your business! However so many business owners remain uncertain as to where to direct their marketing budget, and more so how to track if...

What’s Your Customer Journey?

by Marissa Marschke | Oct 16, 2017 | Blog, Marketing

In an ever-changing landscape of consumer drivers of demands it is important that businesses don’t overlook the end to end consumer process. Businesses work exceptionally hard to market to their customers through an absolute myriad of different channels. These may...