How Do I Outsource Offshore?

How Do I Outsource Offshore?

The world is certainly a smaller place now with access to platforms online that offer global reach to marketplaces full of skilled and cheaper labour. Perhaps you have heard about ‘virtual assistants’, offshore graphic designers, offshore web developers, and many...
Defining Your Market

Defining Your Market

One of the first rules in marketing is understanding who you are talking to, and tailoring your brand message to that person. If this isn’t done initially then the communicating of your brand can be off message, off target and will not yield the results you are after....
How Do I Know if My Marketing is Working?

How Do I Know if My Marketing is Working?

There’s the old saying, I know 50% of my marketing is working, but I don’t know which 50%. No doubt about it, you need to market your business! However so many business owners remain uncertain as to where to direct their marketing budget, and more so how to track if...
10 Steps to Starting a Small Business

10 Steps to Starting a Small Business

Step by Step Instructions in Starting a New Business in Australia Starting a new business can be exceptionally fulfilling and provides you with so many exciting opportunities to tailor your work/life goals to your needs. It empowers you to own and build something...